Posted: July 26th, 2010 under Personal Development, Professional Brand, Professional development.
Surfing the Net For YOU

Have you ever heard or read the term narcissurfing? Narcissurfing is a word which came into use over the past few years and is used to described someone who ‘Googles’ themselves to see where they appear and what is being said about them. What really makes it narcissurfing is doing this every day or even more than once a day.
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Frequently narcissurfing is used with negative implications as-in “I can’t believe how much time she spends sitting at her desk narcissurfing” or “He is upset because he narcissurfed himself and the number of entries with his name in it has decreased”.
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Nobody wants to be called a narcissist. Yet there is absolutely a benefit to ‘Googling’ yourself. Remember the old saying knowledge is power? It is smart for you to know if you are represented online and HOW you are being represented online. Imagine this scenario, you walk into a job interview and your potential future boss looks at you and says “So did you win the hot dog eating contest at your family reunion?” Or worse “Did you go ahead and get that tattoo on your backside to celebrate turning forty?” You can’t stop someone from asking you these questions (although THEY should really think twice before asking you about your tattoo) but at least you can know why they are asking you the question, right? And if you know that this type of information about you is posted somewhere online, you won’t accuse them of being a creepy stalker right there in the middle of the interview.
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It is not just potential employers who do this, your friends, family and co-workers will do this too. Your CHILDREN will look you up. Once information about you is posted it is very hard to change. This is why it is so important to be aware of what you are doing and who is snapping pictures or tweeting about it.
You really do need to know about the information that is available about you online. And this is where the narcisurfers have it right, they check on a regular basis. Maybe some of them are simply vain, but maybe some of them do understand that they are keeping tabs on their own professional brand. So go ahead, do a little narcissurfing!
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“Oh no, here we go again” thought Joe as his Quality Assurance Analyst Heidi approached him with his memo, complete with typos circled in red ink. He was not really annoyed by Heidi, she was just doing what she does; he mainly felt embarrassed. After all as the leader shouldn’t all of his work be perfect? He tried, he really did, but editing his own writing was just boring to him and not one of his strengths.